Welcome! I’m Pascal Hugron , experienced graphic and web designer
Results
Oriented
Multi
Disciplinary
Problem
Solving
Creatively
Driven
About me/ Hands-on experience focused on results /
Professional Outlook
Fascinated and up-to-date on many aspects of graphic and web design, I bring to the table: Responsibility, hard work, adaptability, involvement and a can-do attitude. Few things are more satisfying than a job well done, more gratifying than a happy client, and more rewarding than working with motivated individuals.
The Last 10 Years
Were spent growing a startup enterprise to a full-fledged eCommerce and service company 15 employees strong. Involved on numerous projects, I’ve been exposed to a wide range of tasks allowing me to develop a well-rounded, informed view of web design, software development and business management.
About Me
Having graduated from Dawson College’s graphic design program in Montreal, I’ve developed a solid understanding of design principles and a strong visual language. Read a short interview . In my spare time, I like to train and compete in triathlons, read non-fiction books, and apparently, create digital taxidermy.
Skills/ What I bring to the table /
Art Direction
Paving the way when it’s time to
Design department management,
IA & UI Development
Building project frameworks and orchestrating problem solving.
Store kiosks, touchscreen interfaces, photo applications.
Editing & Translation
Effective technical writing combined
Business plans and proposals, marketing campaigns, product information.
Print & Identity Design
Combining unique visual signatures
Corporate Identity, marketing documents, tradeshow material, illustration.
eCommerce Web Design
Site creation, development, manage-
Custom transactional websites,
Software Deployment
Collaboration on large online
Photo applications, kiosk software, web editors, Information management tools.
Photoshop
Illustrator
Indesign
HTML5 & CSS3
jQuery & JavaScript
WordPress
Work/ Samples of what I've been doing with my time /
NIP Paysage
Corporate website 2009
This Graphika award-winning site was created in part by Paprika and adapted by myself. I created the site's grid and adapted the developed style, built over 40 individual page layouts including 30 project pages based on client feedback and images, site maintenance, updates, and client relations.
Dakis Decision Systems
Corporate website 2011
Design study, part of the corporate identity for Dakis. The previous site, created in 2005 is in need of an update. As we were busy growing the business, I undertook this project off-hours. Special attention was placed on evolving the logo based on our core ideas and editing the site content to be more concise.
Zone-Image
Corporate site & retailer templates 2009
The Zone-Image banner is part of Cantrex, Canada's biggest marketing group. My tasks included: Creating the corporate site's visual identity and a retailer eCommerce template, build, manage and maintain 21 bilingual retailer sites and update marketing campaigns and site information on a weekly basis.
Japan Camera
Corporate site & retailer templates 2008
Japan Camera is a 5 decades-old franchise, it introduced the first one-hour photo labs in North America. I was tasked to create a simple corporate site and a customizable retailer eCommerce template. I also created and managed 17 retailer sites.
Skrap ta photo
eCommerce website 2010
I created this site's visuals to match the tone of Couche-Tard's popular Sloche brand style created by DentsuBos. I was tasked with the creation of an eCommerce site to promote and sell various photo products aimed at a younger crowd.
Da Vinci Foods
Corporate website 2010
We were approached by one of Canada's largest frozen pizza manufacturer to rethink their corporate website. I created the visual style and site structure, placing an emphasis on promoting it's different business units and in showcasing it's long family history. The project is still ongoing.
Puppy Angel
eCommerce website 2009
I matched this eCommerce site's colors and visual cues to the stores' interiors. The franchise owners were looking for a clean, lively and simple approach. Along with the design of the site, I created a custom shopping section and photo gallery, and updated the news section.
Frite Alors!
Corporate website 2011
A fun project updating a franchise's web presence. These belgian-themed restaurants, famous for its fries in a cone, pay hommage to classic Belgian and French comic books. Along with the design, I also produced: on-site product photography, 11 restaurant galleries and all other site sections.
Python Holster Company
eCommerce website 2009
Website for a US firearm holster retailer that required a quick turnaround. I create the site's design as well a produce over 50 product shots in-studio and on a budget. I also created all initial banner ads, a custom shopping section and put together all other site sections.
Training for Learning
Corporate website 2010
Corporate site for an Australian-based professional training center. The client was looking to a clean and simple design. I also producted all site sections and produced an optional logo as a side project.
Chef en Vous
eCommerce website 2007
An interesting concept based around cooking, with activities for many age groups. I created a clean and warm design around their pre-existing logo with an hierarchical progression of their services and features. I created all other sections including custom visuals for the children's activities section.
Foto Source
Retailer templates 2010
Foto source is the largest photo marketing group in Canada. I was tasked to create a simple customizable retailer eCommerce template based on their pre-existing corporate site. I also created a custom shopping and photo catalog section and managed several retailer sites.
Dakis Decision Systems
Photo kiosk interface 2011
A full-featured and skinnable photo printing and gifting application made to run on large in-store touchscreens. A great importance was placed on the user interface and information architecture as advanced photo creation functions had to be accessible and easy to use with touch navigation. Project is ongoing.
Dakis Decision Systems
Logo design 2011
Logo study, part of the corporate identity for Dakis. My previous iteration dated back to 2001. As we were busy growing the business, I undertook this project off-hours. Special attention was placed on evolving and simplefying the logo based on our core ideas and to correct certain weaknesses in the design.
Eco Oil Technology
Logo design 2008
Logo for an entrepreneur developing a longhaul truck biofuel conversion business. The font weight difference represents a decreased reliance on diesel fuel and the logo style reflects the owner's friendly disposition and approach to customer service.
Dr. Shazia Malik
Logo design 2004
Logo for an established Montreal-based podiatrist. I felt it was fitting to simply keep the lower serifs to place an emphasis on feet and to create a butterfly shape as an attempt to convey ''light on your feet''.
Metafoam
Logo design 2005
Logo for a leading-edge metal foam manufacturer. The mandate included evolving their pre-existing logo and to be able to print in two spot colors.
MFL Homestaging
Logo design 2011
A quick logo and business card for my girlfriend's side-business. The idea involved creating angled panels to simulate space and to include her initials as negative space, resuming well a homestager's role.
Coach Depot
Logo design 2011
Logo for a luxury coach line's specialized garages. Business cards were also created using two flat colors.
A few companies
© All design and content Pascal Hugron 2012
